Sony Music

Sony Music
Promote Travis Scott's new single: FRANCHISE
Project Description
Travis Scott is an American rapper, singer, songwriter, and record producer, that recently released a new single called FRANCHISE featuring Young Thug and M.I.A. Travis Scott previously partnered up with Fortnite and launched an in-game concert to promote his new single “THE SCOTTS”. Now Sony Music was once again looking at Fortnite to promote his newest single. This concept was aimed at generation Z who are heavy consumers of Fortnite and Spotify.

Adshot suggested to collaborate with 4 influencers who were going to stream Fortnite together.
During this campaign, influencers:

  • Made Travis Scott branded live streams of at least 3 hours.
  • Included a QR code that was visible on all live streams as an overlay.
  • Included a Spotify Player which showed viewers what song was playing while playing Travis Scott’s FRANCHISE playlist.
  • Were encouraged to also create branded content on social media.
  • Got the opportunity to give away three official Travis Scott merch packets, participants had to fulfill actions related to FRANCHISE.

Adshot recruited, onboarded, and followed-up on each of the 4 chosen influencers, making sure that they received the necessary input Sony received a custom report containing the performance metrics, along with the created content.

  • Twitch


Live Twitch views


Hours watched on Twitch

Participating influencers


YouTube creator & Twitch streamer


Twitch Streamer


Twitch streamer


Twitch streamer

Got any questions?

Let us find the best influencer marketing campaign format for you.

Leave a message

    Get in Touch

    Book a consultancy session

    Book a free one-on-one online meeting with an influencer marketing expert at a time of your choice. You can quickly discover what influencer marketing opportunities Adshot can offer for your brand.

    Book an inspiration session

    Book a free virtual inspiration session for your company, tailored to your needs. It's 100% free and gets you up to speed with the latest influencer marketing trends.

    Leave a message