By bringing sincere contact and imagination, the CliniClowns bring resilience and lightness to sick and handicapped children and people living with dementia. To raise awareness and funding for CliniClowns, Adshot and Kayzr combined forces and organized a charity stream on the 2nd of May, also known as 'the day of the smile'.
Adshot recruited eight streamers to participate in the charity stream. Four of them streamed in 2-hour sequences on the Twitch channel of Kayzr, where the remaining four streamed on their own channel. During the charity stream, viewers could donate and see their names appear on the live stream each time they did. A donation meter was placed on the stream to track the current donation goal. Some streamers did a fun activity or a challenge every time a donation threshold was reached.