The future of media is collective, interactive, and immersive. In the last ten years, we saw younger generations exchange traditional media such as radio, television, and film for user-generated media created by digital star ‘influencers’ on video and live streaming platforms such as YouTube, Twitch, and TikTok. Gradually passive viewers became active participants in an immersive experience that allows them to interact, create and receive recognition from fellow communities formed around their favorite influencers.
Unfortunately, contemporary advertising solutions still rely on the model of passive media consumption. This causes traditional advertisements to break, rather than build upon the immersive experience currently offered on video and live-streaming platforms. As a result younger generations are globally adopting AdBlock to fend off the abundance of advertising they encounter, leading to further emotional detachment from both leading and aspiring brands.
We believe brands, influencers, and consumers deserve better. That is why we help brands and influencers around the globe to leverage the power of influencers on video- and live streaming platforms to make advertising authentic, interactive and rewarding for its viewers. Adshot combines years of experience in working with influencers and the latest technologies to have the right influencers create collective, interactive, and immersive experiences about brands, which are truly loved by consumers.